Social Media OptimizationGenerating publicity through Facebook, Twitter, Google+ and Linkedln
Social Media Attracts Attention To Your Business
Social Media is a growing source of leads and customers. The amount of time your target market spends on social media is constantly increasing.
What Social Media Optimization Is
Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter, Google+ and Linkedln. Social media optimization increases awareness about a business, brand, product or service.
How Social Media Optimization Helps
Social media optimization helps promote brand awareness, engagement with your target audience, influence buying behavior, buying decisions and promotes customer loyalty, and in turn, generates more leads, prospects and customers.
The number of businesses beginning to optimize their social media campaigns is increasing and more businesses are taking advantage of being able to connect and engage their target audience.
85% of businesses rank social media as the 2nd fastest growing importance as a source of leads. 72% of businesses rank social media as a platform for content marketing and branding.
The Future of Social Media Optimization
Social Media is growing rapidly throughout industries, marketing and sales funnels, the buying cycle and customer life cycle for many years to come.
- Facebook has 1.28 Billion active users and has grown over 107% since 2012.
- LinkedIn signs up 2 new members every second.
- Twitter generates over 500 million tweets daily.
Social media is growing each and every day. Now is the time to brand your business and build your audience.
What We Do
To increase your online visibility, we will create a Google+ Personal Profile and a Google+ Business Page for your company or brand so that you can promote your products or services and share information, links, photos, and videos.
We will establish your credibility by putting your company name or brand name, business information, your location, contact details, pictures and videos on your profile.
We will regularly update your Google+ Business Page with relevant information such as latest events, specials and promos increasing the chance of driving people to your website. In addition, we post links to pages explaining your products or services so that you can entice your visitors to look them up and consider your offers in their buying decisions.
Our initial work will cover creation and optimization of your profile; customization of your Facebook profile banner; sourcing, editing, resizing, and customizing of your banner image. We make sure that the information contained in your profile such as your name, address and contact details are accurate and updated.
We will then create and optimize your Facebook business page so that you can directly interact and get feedback from your current and potential customers. We will regularly update your page with announcements about upcoming events, sales and promos bringing traffic to your website.
We will see to it that the information contained in your business page highlights your company and your brand to elicit favorable impressions from your visitors.
We begin by creating your Twitter profile with your desired name and accurate information about your location and contact details. In the ‘about us’ section, we will write branded content to give current and potential customers a proper preview of your company and your products or services. For optimization purposes, we will insert target keywords in the content and make sure it is consistent with how the brand is displayed on other channels.
We will then customize your Twitter background and make it visually appealing but staying consistent with your company and brand image. We will keep your account actively working with regular tweets and real-time updates.
We will incorporate links to your website into tweets so you can generate traffic to your website. Lastly, we will continuously acquire followers and make sure that any tweets we publish will appear on a follower’s feed.
We will start building your professional profile incorporating the target keywords in the branded content that we will post on your Linkedln page with particular attention to the ‘about us’ section with accurate information regarding your location and contact details. Here, current and prospective customers will have a preview of your company and your products or services.
We will regularly monitor and update your profile to ensure that your Linkedln profile has credibility and an active presence in this professional social network. We will incorporate links into updates to generate traffic to your site. We place back links in comments to increase chances for your website to get hits and conversions.
We initiate topics and participate in various discussions that are related to your company’s niche particularly on Linkedln Groups. This is especially beneficial if you want to be established as an industry authority. We will win over as many connections as possible and make sure that your updates and posts appear on their Linkedln home page.
What You Need To Do Next
Use the form below to schedule a Free Social Media consultation to identify how we can help your business.